High resolution LED lamp and SMD technology advertising screen. When we started producing the first full colour LED modules back in the early 1990’s we saw a massive future potential for the technology within the advertising industry. Unfortunately back then full colour LED technology was extremely expensive and it was very difficult for media / marketing companies to see the benefits and recoup advertising revenue from the initial capital investment. This is the main reason why this technology became a popular rental solution and more suited to stadium applications and outdoor events. Today things are very different, the technology has advanced and component costs have reduced. The timing could not be better to launch a NEW range of modules specifically focused on advertising applications. This means smaller screen sizes with a higher resolution to meet customer’s advertising budgets. Our key focus have been to develop a number of high resolution modules using our high brightness SMD (3-in-1) technology and dot matrix boards. The result is a number of cost effective screens solutions for the signage, display and advertising industries.